![RightFit E-commerce Saas Solution cover](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=640,fit=crop/AR05vjr6MXc1oBwo/full-cover-for-rightfit-project-mnl7NZ4ZXzuMq7WP.png)
![RightFit E-commerce Saas Solution cover](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=211,fit=crop/AR05vjr6MXc1oBwo/full-cover-for-rightfit-project-mnl7NZ4ZXzuMq7WP.png)
PROJECT OVERVIEW
What is RightFit?
-RightFit is an E-commerce SaaS solution to assist consumers to find their right clothing size with the features of shopper insights analytics.
![Virtual Fitting Room](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/top-1-new-AGBr1oEOLKsqMoZe.gif)
![Virtual Fitting Room](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/top-1-new-AGBr1oEOLKsqMoZe.gif)
My role: UX Researcher, UX designer, UI designer
Duration: 12 weeks
USER GOAL
To help consumers to find the right clothing size.
![goal](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=496,fit=crop/AR05vjr6MXc1oBwo/goal-AE0q9zqox0uEzalE.png)
![goal](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=303,fit=crop/AR05vjr6MXc1oBwo/goal-AE0q9zqox0uEzalE.png)
BUSINESS GOAL
To reduce returns rate and increase conversion rate by enhancing the consumers' shopping experience.
MY BIGGEST CHALLENGES
When conducting user research, I face the challenge of getting the right participants to interview to get enough insights from the buyer side since I couldn't find any online fashion store owners who wanted to do an interview.
![my challenges](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=400,h=386,fit=crop/AR05vjr6MXc1oBwo/abstract-A1agyvlnPzh1lEoM.png)
![my challenges](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=308,h=320,fit=crop/AR05vjr6MXc1oBwo/abstract-A1agyvlnPzh1lEoM.png)
I also face the difficulty of finding the right users to conduct the user testing since most of them I managed to find are consumers and not sellers.
DOUBLE-DIAMOND APPROACH
This is how I approach every design challenges or problem that I encountered by using double-diamond thinking in an Agile methodology framework to come up with the final solution.
![double diamond approach](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=496,fit=crop/AR05vjr6MXc1oBwo/double-diamond-YyvkGK9LejuOaJD2.jpg)
![double diamond approach](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=214,fit=crop/AR05vjr6MXc1oBwo/double-diamond-YyvkGK9LejuOaJD2.jpg)
MY DESIGN PROCESS
STEP 1: DEFINE- Problem, Hypothesis, Competitive Analysis
![6 design process in UX](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=496,fit=crop/AR05vjr6MXc1oBwo/working-on-desk-m5KW4D7x47hRorvq.png)
![6 design process in UX](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=303,fit=crop/AR05vjr6MXc1oBwo/working-on-desk-m5KW4D7x47hRorvq.png)
STEP 2: EMPATHIZE- Surveys & User Interview
STEP 3: ANALYZE- Empathy mapping, User Personas, Buyer Personas, User Journeys, Buyer Journeys, Jobs to be done (JTBD)
STEP 5: DESIGN- Wireframes & Prototypes
STEP 6: TEST- User Testing & Reiterate
STEP 4: IDEATE- Sitemap, Sketches, Crazy 8s
DEFINE
PROBLEM STATEMENT
70% of returns in the fashion and apparel retail industry are due to unsuitable fittings.
According to the statistics from Women's Wear Daily (WWD, 2022), 90% of women and 67% of men struggle to find clothes that are the right fit for their figures. This sparked the question- How can we reduce the returns rate and help consumers to find their clothing size easier?
![Reasons people returned clothing online mainly due to unfit](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=612,h=313,fit=crop/AR05vjr6MXc1oBwo/2019-uk-survey-1-Yan2GZ3Pgyi19G8Q.png)
![Reasons people returned clothing online mainly due to unfit](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=183,fit=crop/AR05vjr6MXc1oBwo/2019-uk-survey-1-Yan2GZ3Pgyi19G8Q.png)
Statistics from 2019, Vogue Business (London)
HYPOTHESIS
We believe that offering an e-commerce tool that can provide accurate sizing information and fabric description for all online fashion shoppers will attract them to shop more and enhance their overall shopping experience.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=496,fit=crop/AR05vjr6MXc1oBwo/ideation-m5KW4ZyrPwCP02vj.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=303,fit=crop/AR05vjr6MXc1oBwo/ideation-m5KW4ZyrPwCP02vj.png)
COMPETITIVE ANALYSIS
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/comparison-chart1-mp8XO2zGeDIq1J2X.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/comparison-chart2-A3QExDZKZnsMrxW3.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/comparison-chart1-mp8XO2zGeDIq1J2X.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/comparison-chart2-A3QExDZKZnsMrxW3.jpg)
The competitors had no fabric information in their solution!
SOLUTION
SOLUTION-FOR USERS
Providing accurate size recommendations with detailed fabric information is key to low returns rate...
Personalized Sizing Profile
• 10 easy steps for setting up your personalized sizing profile.
![Personalized sizing profile](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/sizing-profile-dark-mnl70zvGR4HGr0Ov.gif)
![Personalized sizing profile](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/sizing-profile-dark-mnl70zvGR4HGr0Ov.gif)
• With your personalized sizing profile, the system will recommend the clothing size based on your preferable clothes fitting.
Virtual Fitting Room
• Use your own whole-body photo to be your avatar
![sizing profile](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/sizing-profile-dark-2-m7VENx7br8TQMQZg.gif)
![sizing profile](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/sizing-profile-dark-2-m7VENx7br8TQMQZg.gif)
• Mix and match all the clothes with the Virtual Try-On feature.
• Provide detailed Fabric information chart and add to cart features.
Add-to-Cart Feature
• Direct add-to-cart feature straight from the fitting room.
![add to cart feature](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/add-to-cart-dark-Yan2G3P3ryH3eBkP.gif)
![add to cart feature](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/add-to-cart-dark-Yan2G3P3ryH3eBkP.gif)
• You can proceed to checkout and payment directly from the virtual fitting room.
SOLUTION-FOR BUYERS
Affordability, Intuitive interface, and in-depth analytics tools are keys to good sizing software...
Add Product easily
• You can import your CSV file to add products to your e-commerce site.
![Add Product E-commerce Sizing Saas](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/add-product-manually-AVLD4oxz9KIjP78p.gif)
![Add Product E-commerce Sizing Saas](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/add-product-manually-AVLD4oxz9KIjP78p.gif)
• You can also add products manually with easy 11 steps.
Easy-Integrated into your e-commerce site
• You can easily integrate the software into your website.
![widget integrated into your website](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/widget-integration-AQEXzL81wlizgeQ5.gif)
![widget integrated into your website](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/widget-integration-AQEXzL81wlizgeQ5.gif)
• You can customize the appearance of the widget in your website.
Innovative Tools
• AI measurement
![AI Tools](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/tools-mv0xan7Gy6UKbr7B.gif)
![AI Tools](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/tools-mv0xan7Gy6UKbr7B.gif)
• AI Fabric Analysis
• Size Conversion
In-Depth Analytics
• Sales & Returns
![analytics tools](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/analytics-AwvLeNbqZ1i9pON7.gif)
![analytics tools](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/analytics-AwvLeNbqZ1i9pON7.gif)
• Shopper Insights
• Products Inventory
EMPATHIZE
USER RESEARCH - FOR USERS
105
People took a survey
![Typeform survey](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=812,h=444,fit=crop/AR05vjr6MXc1oBwo/my-survey2-mk3LXQvB7nH722jN.png)
![Typeform survey](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=242,fit=crop/AR05vjr6MXc1oBwo/my-survey2-mk3LXQvB7nH722jN.png)
11
People took an interview
USER RESEARCH - FOR BUYERS
50
People took a survey
![Typeform survey](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=812,h=444,fit=crop/AR05vjr6MXc1oBwo/survey2-Yan2GvxX4xfMP6Mm.png)
![Typeform survey](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=242,fit=crop/AR05vjr6MXc1oBwo/survey2-Yan2GvxX4xfMP6Mm.png)
0
People took an interview
USER INTERVIEW-FOR USERS
"Sizing is confusing for me. Every brand has different sizing."
"It'd be nice if the online store can match my clothes with shoes and bags.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/1a-AzGyR2pG3yTLnWal.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=155,fit=crop/AR05vjr6MXc1oBwo/1a-AzGyR2pG3yTLnWal.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/2a-dOqX9R5qNpuZQkMQ.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=155,fit=crop/AR05vjr6MXc1oBwo/2a-dOqX9R5qNpuZQkMQ.png)
"I bought a dress that I liked visually but after a few washes, I noticed the clothes started to shrink."
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/3a-mjELZJpE5BSX3aDb.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=169,fit=crop/AR05vjr6MXc1oBwo/3a-mjELZJpE5BSX3aDb.png)
"I bought 4 pairs of shoes but none of them fit, so I had to return and pay extra postage for returns."
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/4-A0x4kR7xNqflEenn.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=205,fit=crop/AR05vjr6MXc1oBwo/4-A0x4kR7xNqflEenn.png)
"I like to shop online for clothes because it is convenient & I can find many unique designs."
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/5-AMqXrRLqnoHpG56O.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=155,fit=crop/AR05vjr6MXc1oBwo/5-AMqXrRLqnoHpG56O.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=194,h=197,fit=crop/AR05vjr6MXc1oBwo/6-m7VEyRJVGBF3OK9e.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=185,h=219,fit=crop/AR05vjr6MXc1oBwo/6-m7VEyRJVGBF3OK9e.png)
"I dislike online shopping for apparel because I'm not able to touch and feel the products."
ANALYZE
EMPATHY MAPPING
From all the user interviews, I have analyzed all the data collected and categorized them into 4 different types of users.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map4-new-m2Wbyz5pjrI5GpoL.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map2-new-YrDLkpolO9f0qn0a.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map3-new-YD0j7Mn6zlfb600p.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map1-new-A3QExqKwxVFygr3J.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map4-new-m2Wbyz5pjrI5GpoL.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map2-new-YrDLkpolO9f0qn0a.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map3-new-YD0j7Mn6zlfb600p.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/empathy-map1-new-A3QExqKwxVFygr3J.png)
USER PERSONAS
I have come up with 4 user personas based on empathy mapping.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-4-d95EOwDlqgFKrL1Z.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-2-AoPE7pZlOgUgq4n9.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-3-mk3LXp8jgKcvpVjw.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-1-YyvkapXn6kSM690V.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-4-d95EOwDlqgFKrL1Z.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-2-AoPE7pZlOgUgq4n9.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-3-mk3LXp8jgKcvpVjw.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/user-persona-1-YyvkapXn6kSM690V.png)
BUYER PERSONAS
I have come up with 2 buyer personas after the survey & some desk research on how other fashion companies solve their sizing issue.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-persona-2-mxBx3nl2QlUN2GZG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-persona-1-mP4XDk7Ma0t2aKRG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-persona-2-mxBx3nl2QlUN2GZG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-persona-1-mP4XDk7Ma0t2aKRG.png)
USER JOURNEYS
I have come up with 4 user journeys based on 4 different user personas.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/ujm-4-YX4ZOJoynrcZpeO5.jpg)
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![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/2-AQEXz7wy2lI3q2eK.jpg)
BUYER JOURNEYS
I have come up with 2 buyer journeys based on 2 different buyer personas.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-journey-map-1-m7VENJJLNpipn1EX.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-journey-map-2-mnl70pp01eSgq2kL.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-journey-map-1-m7VENJJLNpipn1EX.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/buyer-journey-map-2-mnl70pp01eSgq2kL.png)
JOBS TO BE DONE-FOR USERS
When I’m shopping online for clothes, I want to find clothes that fit my body, so that I know they would look good on me.
When I’m shopping online for clothes, I want to know the fabric information, so that I can ensure the quality of the clothes I will receive is good.
JOBS TO BE DONE-FOR BUYERS
When I choose software to solve my sizing issues, I want to be able to try it out first before I decide to buy, so that I know which software suits my needs more.
IDEATE
SITEMAP
![sitemap for the website](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1224,h=1554,fit=crop/AR05vjr6MXc1oBwo/sitemap-for-saas-website-A1ag67x91qu50o90.png)
![sitemap for the website](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=503,fit=crop/AR05vjr6MXc1oBwo/sitemap-for-saas-website-A1ag67x91qu50o90.png)
Information Architecture of the website.
SKETCHES
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/sketches-transformed-up-new-Yg21bGNyD2C2zMxD.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/crazy-8s-up-new-Y4LEKyRPGecnXqB1.png)
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DESIGN
MID-FIDELITY WIREFRAMES
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/widget-integration-dWxMJPo61LfxKlgz.png)
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![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-2-A1agkyWk3vCGlOJP.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/payment-mk3Lj7ojPkfvMj5Z.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/marketing-user-feedback-mk3Lj7ojWkU7oa3E.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/marketing-email-list-AE0qeVje1QSDx5wb.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/login-page-YNqXE5W5nQf6EywJ.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/fitting-room-theme-YD0j9OLOObSKVW97.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/fitting-room-style-Y4LEKywy68S454Z7.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/feedback-2-ALpXvVNVl8cl2QDX.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/dashboard-2-mv0xe3Z3XGSV2MEV.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/dashboard-1-mP4X9DbDLqS2MyZe.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/connect-1-mxBxQ3e30XhBo1Xq.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-title-Y4LEKywyLkceV9ww.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-stock-A856Na8aljF5q4bV.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sku-1-AQEX10w0vMC9BLvJ.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-6-YrDL2P8PP2fwZ7kn.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-5-A1agkyWye8h581PA.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-4-mv0xe3Z3yQTRxMJL.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-3-YrDL2P8PMPub57Wr.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-2-m7VELyPyEktL7LyY.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sizes-1-mxBxQ3e34jhKr3be.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-sales-1-AVLD9nonQlhvg84O.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/apm-brand-mnl7eNoN8OI1Pqew.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/analytics-sales-ALpXvVNVZkUGPrRw.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/analytics-inventory-AwvLZQ3Q3ph2GO4N.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/analytics-insights-AVLD9nonorhKa9BQ.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/add-product-list-1-dWxMJPoPXji078bv.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/add-product-grid-1-mjELyZoZpNFMeGQo.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=191,h=191,fit=crop/AR05vjr6MXc1oBwo/home-YrDL2P8PONCrrbvM.png)
TEST
IMPROVEMENT
Add the "Fabric info" button
After the user testing, I added a "Fabric info" button for consumers to know more about the materials used to make the clothes.
![Reiterate the design 1](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=496,fit=crop/AR05vjr6MXc1oBwo/reiterate-1-YKbo0BV9QlC0PEM8.png)
![Reiterate the design 1](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=303,fit=crop/AR05vjr6MXc1oBwo/reiterate-1-YKbo0BV9QlC0PEM8.png)
VISUAL
STYLE GUIDE
Colour Palettes
![colour palettes -style guide](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=349,fit=crop/AR05vjr6MXc1oBwo/colors-palettes-2-m5KWjjQO8ZcXkBVq.png)
![colour palettes -style guide](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=215,fit=crop/AR05vjr6MXc1oBwo/colors-palettes-2-m5KWjjQO8ZcXkBVq.png)
Typograhy
![typography](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=606,h=349,fit=crop/AR05vjr6MXc1oBwo/typography-A0x4qxKp7DtZWqaM.png)
![typography](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=382,h=206,fit=crop/AR05vjr6MXc1oBwo/typography-A0x4qxKp7DtZWqaM.png)
![](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/home-light-YyvkBMx7Kriw3gEj.gif)
![](https://assets.zyrosite.com/AR05vjr6MXc1oBwo/home-light-YyvkBMx7Kriw3gEj.gif)
Home Screens
Sign Up Screens
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-1-mnl7NrKyMoceb63P.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-4-m5KWj3QxZOcLp2X5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-6-YD0jONXnwBFPJXNG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-2-mP4XD0reoGco2qnK.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-5-m5KWj3Qx39fXPyBj.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/login-page-YleLErKkwXu7J0Pb.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-1-mnl7NrKyMoceb63P.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-5-m5KWj3Qx39fXPyBj.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-2-mP4XD0reoGco2qnK.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-6-YD0jONXnwBFPJXNG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/sign-up-page-4-m5KWj3QxZOcLp2X5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=398,fit=crop/AR05vjr6MXc1oBwo/login-page-YleLErKkwXu7J0Pb.png)
Dashboard
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/dashboard-1-mnl7NrRrrphGXL2j.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/dashboard-2-m2WbgDZDLEFr9wjn.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/dashboard-1-mnl7NrRrrphGXL2j.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/dashboard-2-m2WbgDZDLEFr9wjn.png)
Demo Shop Screens
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/demo-shop-home-mp8Xkr5PpXHwa47g.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/sign-up-1-meP3erMeBEferqZX.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/demo-shop-home-mp8Xkr5PpXHwa47g.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=604,fit=crop/AR05vjr6MXc1oBwo/sign-up-1-meP3erMeBEferqZX.png)
FINAL STEPS/CONCULUSION
In a real-world design project, I would make changes to the design and iterate through prototyping and the usability process. I would look for the right user group to do the user testing. Once the design is in place, I will hand it over to the developers.
Thank you for reading my case study!
Want to work with me? Feel free to drop me an email!
leetingkhoo96@gmail.com